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Who are we?
PACE SMITH used to think it was impossible to be successful in business without becoming a sleazebag. She didn't know any non-sleazy rich people; she didn't have any role models. So she became her own role model. Along the way, she discovered that a for-profit business is an amazingly powerful way to change the world.Becoming profitable made Pace a more effective idealist.
JOHNNY B. TRUANT set out to make a bunch of money, without any deliberate focus on making the world a better place. But after lots of trial and error, he discovered that the best way to make money is to focus on truly helping others and to always try to find as many "wins" to create the ultimate win/win/win scenario.Becoming more idealistic made Johnny more profitable.
We've met in the middle, and we call that middle ground (you guessed it) Profitable Idealism.
